Concept of the newspaper:
“Obzor” newspaper – is the only informational full-color daily newspaper of A3 format distributed free of charge with circulation of 145 000 copies in the morning in business districts of Kyiv. “Obzor” newspaper provides to its readers operative independent news and relevant information materials. “Obzor” newspaper is distributed from Monday to Friday in the morning by more than 100 promoters in branded clothes. Distribution outlets: exits from underground stations, central squares of Kyiv, public transport stops, cross-roads, more than 40 business centers located in Kyiv downtown, and also by courier sending to companies offices.
Every Friday Kievers are provided with TV-guide as a
supplement to the edition. It is an illustrated program of the best 20
channels. Apart from central nationwide program schedules it includes schedules
for CIS countries channels, satellite TV as well as for Kyiv regional channels.
Obzor newspaper office cares for every movie enthusiast reader to be provided
with useful information in the format of more than 50 advanced advertisements.
Free newspaper Obzor – 3rd biggest
edition among all of Kiev daily newspapers
according to TNS research
*
Target group:
The audience of the newspaper is the residents of the capital, representatives of the modern dynamic generation 25-45 years old. These are the employees orientated to the professional growth. These are the specialists interested with the last events in the city, the country and the world, and also news of sport, high technologies and world of cars. These are men and women with average-to-high and high level of income, active consumers of goods and services.
Newspaper “Obzor” – brings important news and useful information in time!
More news on www.obzor.ua!
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* NRS research Kiev 2008/1
(spring), sample – 3,016 individuals in the age of
12-65
